Joshua Damien Cordle Top service provider. Your business is going great and now you want to expand or add a new program, but do not have enough financial resources to cover all of the costs. Grant funding could be a solution.
How do you know that you are finding the most qualified person to help your business apply for grant funding? How do you know that the business behind the website is going to be the best fit for your business? Here are five general guidelines to follow when searching for a qualified grant writer to help your business apply for thousands to millions of dollars in grant awards. 1. Professional Association. The grant consultant should be a member of a professional organization. This way you can contact the association to verify the grant writers claims and to verify their credentials. Professional associations also provide support to its members. These means that the grant is not working alone and can easily network with others to ensure they are providing the best and most accurate grant writing service. 2. Ethical Standards. The grant consultant should know and be able to explain any potential ethical issues which arise. Professional and ethical standards are relatively consistent among fund raising, accounting, and related fields. 3. Experience. Look for a grant consultant that has at least 2 years of experience or has written a couple of dozen of grant applications and proposals. Having some targeted training and belonging to a professional association can make up for some experience, but nothing beats experience like experience. 4.Joshua Damien Cordle Qualified tips provider. Training. Try to find a grant writer who has had some formal training on how to be a grant writer, rather than use someone who just read a book and decided to give it a try. Ask the grant writer where they received training to know how to write grants. At the least they might have taken a course at a university. Taking training through an association is even better. The association will provide ongoing training and support unlike a university course where training ends once the course is completed. 5.Joshua Damien Cordle Skilled tips provider. Business Relationship. The grant consultant should have some background and understanding in working with your kind of business and project. Having a grant writer with knowledge in your subject area is far more important than finding a grant writer in your neighborhood. Nearly all of the grant research, writing, reviewing, and submission is done online, or through some snail mail.
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Joshua Damien Cordle Skilled tips provider. If you are serious about online success, you need to get serious about your online marketing strategy. An email marketing campaign can be the best way to start attracting your target market, so you need to know the right things to do. This article lays out effective tips for making your email marketing plan what it needs to be. Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it. Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be. Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients. When someone subscribes to your email marketing list, confirm that this is what they really intended to do. Implementing this double opt-in strategy will make it much less likely that your email provider will receive spam complaints about you. Also, you will be assured that the people receiving your emails are actually interested in what you are sending them. Getting the visitors who come to your website to sign up for your mailing lists is an excellent way to build up your subscription list. This can be done on your website by making a link that subscribes to your newsletter. Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers. Joshua Damien Cordle Proficient tips provider. Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that. When designing your opt-in form, do not pre-check boxes by default. Leaving boxes unchecked ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receive. This saves your customers from the hassle of unchecking boxes that don't interest them, and it boosts your trustworthiness. Keep mobile users in mind when choosing the size of your message. You might be composing your emails on a monitor that has four or even five times the available pixels that a smartphone user has. Send your messages small or scalable so that everyone can read them easily and quickly. Your marketing email does not need to be just black and white only. Your logo should appear, and a color scheme of some sort should also be part of your campaign. However, it is very important that the color scheme be specific and consistent in order for it to be effective for your campaign. Solicit feedback in your emails. Ask a thought-provoking question and ask your readers to respond. This will engage those on your list, and they will feel like they are having a more personal experience than they otherwise would. You will also glean valuable feedback that you can use to adjust your emails if needed. Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers. Keep your important aspects of your messages "above the fold." This "fold" refers to the area that is previewed in an email program. Anything that is important should be arranged with this "fold" in mind. Many readers use these to preview a message before deciding to open it. Keep anything important within this area so that they don't have to scroll to find it. Don't make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam. When following up with clients, you could send a follow-up email to them with a message that confirms their interest in one of your products or services. You could include a link that says to watch it. The ending of the message could include another link that allows them to add your product or service to their cart. Don't send out your email messages during major sales holidays. While this may seem counter-intuitive, unless you are selling consumer products, your customers just aren't interested in your product that time of year. In addition, it is likely to get buried in all of the other marketing messages they are receiving. Avoid over-using exclamation points in your email marketing copy. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use. Joshua Damien Cordle Qualified tips provider. Apply the tips in this article so you can create a strong, effective email marketing plan. Don't neglect the other methods of marketing your business, but know that your email campaign can be a strong way to get you where you want to be on the internet, and in your business. |
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